Simon’s Backup Weblog

Pimp my words

Posted in Uncategorized by Simon Bisson on July 26, 2006

IT Pro has my report on the reasons behind the merger of ATI and AMD.

In the wake of the announcement of the merger between AMD and chipset and graphics powerhouse ATI, IT PRO sat down with AMD’s chief administrative officer Thomas McCoy and ATI’s EMEA managing director Peter Edinger to learn more about the deal – and what it’ll mean for the industry.

It’s all about the strategy – and that strategy is all about competing with Intel on the desktop. AMD needs to increase its volume sales, and the only way to do that is to get a bigger share of the desktop and mobile computing market (as well as moving into home entertainment equipment, and providing low-cost hardware for emerging markets).

A surprisingly open conversation (within the limits of US financial regulations).


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