Simon’s Backup Weblog

To all the PRs out there…

Posted in Uncategorized by Simon Bisson on October 7, 2005

…if you’re offering an exclusive, make sure it’s an exclusive. Fake exclusives go straight to the bottom of the “answer never pile”. Even if they do sound interesting.

IT journalists notice when you send the same email message as a round robin to several addresses, and we don’t like people who try to manipulate us into replying to messages.

Here’s a helpful hint: we may have more than one mailbox or we may be married to other journalists. And we sometimes pass ideas around, too…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: